(ECNS) -- During China's annual June 18 (618) shopping festival, Alibaba's Taobao platform plans to expand its global free shipping program to cover 12 countries and regions, with Kazakhstan and Mongolia joining for the first time.
Consumers in these countries and regions will not only enjoy free shipping on orders over a certain amount, but also a local return service in case of dissatisfaction.
Previously, many overseas consumers flocked to Chinese e-commerce platforms for cross-border shopping, causing several to top app download rankings in some countries.
On social media platforms, users are actively sharing their favorite purchases and seeking product recommendations, which has drawn widespread market attention.
An analyst points out that the surge of overseas consumers flocking to Chinese e-commerce platforms reflects growing recognition of the country's manufacturing capabilities, product quality, and brand appeal.
(By Gong Weiwei)
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