Consumer expo expected to be biggest ever

Mid-April event in Hainan to draw more than 1,700 firms, 4,100 brands

The upcoming fifth China International Consumer Products Expo, to be held from April 13 to 18 in Haikou, Hainan province, is expected to attract the highest number of participants compared with past editions, which points to the confidence of global consumer enterprises in China, the Ministry of Commerce said.

The event, the largest consumer goods expo in the Asia-Pacific region, will become China's first significant international expo this year, and an important platform for the country to further boost consumption and expand high-quality development, said the ministry, the co-organizer of the expo.

In the recently delivered Government Work Report, boosting consumption was listed as a top priority among this year's tasks.

"This year, the expo is expected to attract the participation of more than 1,700 companies and over 4,100 brands from 71 countries and regions. This scale far exceeds the previous four editions," said Sheng Qiuping, vice-minister of commerce, at a news conference in Beijing on Thursday.

Hainan Free Trade Port is a pioneer in China's opening-up efforts. An FTP system focused on trade and investment liberalization as well as facilitation will be "basically established" in Hainan by 2025, according to the plan.

The holding of the consumer expo, coupled with the policies of the FTP, is expected to help drive the growth of duty-free shopping, catering, accommodation, and tourism consumption in Hainan, promoting its development into a globally influential tourism and consumption destination, the ministry said.

This year, the United Kingdom will serve as the guest of honor, and the UK, France, Switzerland and Slovakia will showcase their products in the form of national exhibition groups, according to the local government of Hainan.

In addition, different provinces and cities across the country will showcase popular domestic products and time-honored brands. In addition to the exhibition of products, services consumption — such as healthcare and wellness, sporting events and artificial intelligence — will also be highlights of the event this year.

"With the hosting of four editions of the consumer expo, international consumer enterprises have increasingly felt the charm of the Hainan FTP and felt that the door of China's reform and opening-up is opening increasingly wider," said Gu Gang, vice-governor of Hainan.

In the first two months, total retail sales of consumer goods in China reached 8.37 trillion yuan ($1.15 trillion), up 4 percent year-on-year, and the growth rate was 0.5 percentage point higher than the whole year figure of last year, the ministry said.