1. Text: | Print|

      Japanese TV makers bet on super-HD as World Cup looms

      2014-06-09 10:00 Global Times Web Editor: Qin Dexing
      1

      With a hopeful eye on the approaching World Cup, Japan's embattled TV makers are hoping the key to their rescue can be found on the second floor of Bic Camera's downtown Tokyo outlet.

      Sales of big-screen televisions with super-high definition 4K technology are picking up at the nationwide electronics retailer, and their fatter profit margins are offering a lifeline to one-time industry giants Sony and Panasonic.

      Retailers report that demand for the cutting-edge technology - with four times the resolution of standard HD sets - has surged as sports fans shell out big bucks with the soccer World Cup kicking off in Brazil on Thursday.

      "Many customers are coming to buy a new TV set because of the World Cup," said Daisuke Kogure, visual products floor manager at Bic Camera's Yurakucho outlet.

      In a corner of the store devoted to 4K screens, crystal-clear images of soccer players and flowers show off the new technology.

      "Even though commercial broadcasting is still to come, customers are still interested in seeing photo images and movies on 4K television screens," Kogure noted.

      On June 2, a consortium of major Japanese broadcasters, TV manufacturers and communications firms began test broadcasts of satellite television programs in 4K across the country of 128 million, with some World Cup games set to be shown.

      The move comes with Tokyo's backing as it looks to boost the competitiveness of the world's No.3 economy - neighboring South Korea is already testing 4K technology for cable programming.

      Sony President Kazuo Hirai recently pointed to the technology as a possible savior for the company's money-losing TV unit, which has bled about 790 billion yen ($7.8 billion) over the past decade.

      Hirai's efforts to drag the TV business into the black have so far failed, but he has repeatedly shrugged off pleas to abandon a division that he insists remains central to Sony's core business.

      Sony's rivals Panasonic and Sharp have also suffered massive losses in their TV businesses, although their units are recovering as they look to go on the offensive with high-end televisions.

      The Japanese giants have been hammered by razor-thin margins and ferocious competition from overseas rivals, particularly in South Korea and on the island of Taiwan.

      Panasonic and Sharp have both said they will boost their lineup of 4K televisions and computer monitors, while Sony, a world leader in the technology, is also eyeing the booming health field.

      It is hoping that a tie-up with Olympus - best known as a camera maker but which also makes medical equipment - will usher in endoscopic 4K images that can better diagnose diseases.

      But persuading enough consumers to embrace the cutting-edge technology could still be a struggle.

      Sales of 4K-equipped TV sets remain a small fraction of sales of LCD flat screens. And while the average price of 4K TVs has dropped to 330,000 yen from 491,000 yen a year ago, the technology is still expensive and offers limited viewing options.

      Comments (0)
      Most popular in 24h
        Archived Content
      Media partners:

      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 久久九九久精品国产免费直播| 337p日本欧洲亚洲大胆人人 | 亚洲国产精品成人一区| 免费国产a国产片高清| 亚洲色婷婷一区二区三区| 亚洲黄色在线电影| 亚洲AV第一成肉网| 日韩免费无码一区二区三区 | 两个人的视频www免费| 最新黄色免费网站| 免费看国产一级特黄aa大片| 久久99亚洲网美利坚合众国| 亚洲精品美女久久久久久久| 中文字幕日本人妻久久久免费| 岛国av无码免费无禁网站| 亚洲av无码精品网站| 亚洲精品伦理熟女国产一区二区| 免费看韩国黄a片在线观看| 亚洲精品一卡2卡3卡四卡乱码| 成人性生交大片免费看中文| 亚洲va中文字幕无码久久不卡| 久久精品电影免费动漫| 亚洲国产成人VA在线观看| 一级**爱片免费视频| 日韩成人免费在线| 亚洲理论片在线中文字幕| 高清永久免费观看| 久久久亚洲欧洲日产国码农村| 深夜a级毛片免费无码| 青青草国产免费久久久91| 亚洲国产精品yw在线观看| 在线免费观看你懂的| 亚洲日韩精品无码专区网址| 香港a毛片免费观看| 亚洲成AV人片一区二区| jizz中国免费| 亚洲综合无码AV一区二区| 亚洲日韩在线观看免费视频| 亚洲福利视频一区| 永久免费av无码网站大全| 久久国产福利免费|